Serving the North Bay, San Francisco Bay Area, and Sacramento. Strategy and the work to make it real — brand and messaging, marketing plans, grants and proposals, program design, and the writing, design, and coordination that get deliverables shipped.
Learn MoreMegan Metz Marketing & Communications is a full-service agency serving the North Bay, San Francisco Bay Area, and Sacramento. I work with organizations that need both the strategy and the work to bring it to life — the plan and the proposal, the positioning and the brochure, the framework and the writing. My clients hire me when they’re looking for a strategic partner who can shape the thinking and get deliverables across the finish line.
I’ve led membership organizations and institutional marketing programs across higher education, the wine industry, industrial technology, and workforce development. As Executive Director of the Santa Cruz Mountains Winegrowers Association from 2012–2020, I grew the annual operating budget 7x and founded the Silicon Valley Wine Auction, which raised $3.7M over five years for children’s education in Silicon Valley. I hold a Bachelor of Arts with an emphasis in Photography from San Francisco State University, an MBA from the Quantic School of Business and Technology, and a certificate in Principles and Techniques of Fundraising from Indiana University’s Lilly Family School of Philanthropy.
Today my practice serves mission-driven organizations, industrial and B2B technology companies, family-owned businesses, education institutions, the wine industry, and workforce development groups — supporting them across brand clarity and messaging, marketing strategy, grants and proposals, program design, partnership development, and the writing, design, and coordination that turns strategy into work people can actually use.
Brand positioning, messaging frameworks, and audience strategy — the thinking that decides what you stand for and who you’re speaking to. Paired with the deck, brochure, one-pager, or web copy that puts the strategy in front of the people who need to see it. So the framework doesn’t stay on the shelf.
Marketing plans built to actually run — content, campaigns, and the day-to-day execution that keeps them alive. Covers SEO and Generative Engine Optimization (so you show up in Google and ChatGPT), marketing automation, short-form video and content, email and newsletter programs, and paid media. With a specialty in industrial and B2B technology marketing — product marketing, sales collateral, and technical brochures.
Grant strategy paired with the actual narrative, workplan, and budget. Proposal development for federal programs, foundations, and consortia — including the coordination across partners that carries a proposal from concept through submission. From letter of intent to full application, and the writing that makes reviewers say yes.
Concept-to-launch program design across sectors — professional development, workforce training, higher-education initiatives, and community programs — built to align with the grant opportunities that fund them. Curriculum, partner structure, and program narrative, developed alongside the funding strategy so the proposal and the program are one and the same.
Industrial Technology
Sales collateral for a rugged HMI and industrial automation manufacturer, including a portfolio brochure and a distributor edition written for a technical audience that expects substance over hype.
Tribal Energy & Workforce
Program Design for workforce development at BLR’s Resiliency Campus, an intertribal workforce initiative.
Higher Education
Enrollment marketing for the School of Business and Extended Education, and account management for 10 professional certificate programs. Ran the integrated enrollment program — the admissions handbook and undergraduate brochure that carry the brand offline, landing pages and paid search that convert online, YouTube and social campaigns that reach prospects earlier, webinars and info sessions that let program directors sell directly, email segmentation and nurture that keep leads warm, and direct mail and event signage that close the loop.
Wine Industry Association & Education Foundation
Led the regional wine trade association from 2012–2020, growing the operating budget 7× and putting the Santa Cruz Mountains AVA on the national wine map. Founded the Silicon Valley Wine Auction and the 501(c)(3) education foundation behind it — raising $3.7M over five years for children’s education in Silicon Valley.
Toolkit
CRM & email
Zoho · Salesforce · Slate · Mailchimp · Constant Contact
Ads & analytics
Google Ads · LinkedIn Ads · Facebook Ads · Google Analytics 4
Web & accessibility
WordPress · Drupal · Netlify · Siteimprove
Social, PR & design
Hootsuite · Hey Orca · Cision · Canva · Adobe Home
Workforce
CalJobs ETPL · Lightcast
AI
Claude · ChatGPT
Send a note and I’ll get back within one business day.